voice of the customer Archives - Quality During Design

Prioritizing Technical Requirements with a House of Quality

How to prioritize technical requirements with a House of Quality, no matter if your company uses QFD or not.

How to Self-Advocate for More Customer Face Time (and why it’s important)

There are many stories of design successes attributed to the right level of understanding of the customer. Product designers make decisions, daily, about how a product is going to look and perform. So, we need to really understand the customer. And, to really get the customer, engineers need to spend time with them. Sometimes, the business doesn’t want us to interact with…

Getting the Voice of the Customer

Before we can link customer needs to design, production, and service of our products, we need to listen to and understand the voice of the customer. We review 6 common VOC collection strategies, and talk about their pros and cons. We also discuss an affinity diagram process, which may help our team organize all of…